WorkinX Digital
Agency Partner
Project Delivery Guide
Timelines · Revisions · Communication Standards
This guide exists to make every project run as smoothly as possible. The better we communicate and the faster we respond to each other, the better the creative output and the faster the turnaround.
These are shared standards, not restrictions, they protect your timelines as much as ours.
How We Work
Every project you bring to us is handled end-to-end by a dedicated Project Manager (PM), your single point of contact from brief to final delivery. All communication, file delivery, and feedback flows through them. You will not need to coordinate with designers or writers directly.
Every project has an assigned WorkinX PM. All messages, feedback, and queries go to your PM via ClickUp or any other agreed channel (Slack, email, WhatsApp, etc.).
What We Need to Start the Project
To begin work on any project, we require the following from your team before we can assign designers and writers. Incomplete briefs delay your project and cannot jump the queue once assets are eventually provided.
- Intake Form
- Brand Guidelines: logo files, colour codes, approved fonts, and brand dos & don'ts
- Creative Brief: campaign goals, key messages, USPs, target audience
- Live ASIN link or current listing screenshots
- Product photography (if available)
- Reference designs, competitor examples, brand context
- Any special requests from the brand must be communicated by the agency prior to project initiation
- PM messages agency via ClickUp with specific list of missing items
- Status → ASSETS NEEDED
- Set 24-hour follow-up reminder in ClickUp
- No response in 24 hrs → second message + escalate to PM Lead
- Assets received → move to IN PROCESS, assign writer + designer
- Projects cannot jump the queue once assets are provided; they are worked in the order they become complete. Submitting incomplete briefs therefore delays your own timeline
days
If your brand does not have product photography, WorkinX will create AI-generated photography.
- This adds 2 working days to your project timeline.
- We will confirm this in writing before proceeding and need your acknowledgement.
- Please flag this upfront so we can plan accordingly. Do not wait until brief submission.
Project Timeline & Milestones
Every project follows four milestones. Below is the standard timeline for a full project. Timelines are in working days, starting from the date all required assets are received in full, not from the date of initial project submission.
Onboarding and asset checking. Your PM confirms receipt of all required assets.
Strategy and Content Wireframe delivered to you with a Loom walkthrough.
Review and approve the wireframe. Content is locked after this point.
Full design delivered: Listing Images and A+ Content.
Your internal team provides design-only feedback (Round 1).
Revisions complete, files re-delivered with mobile-optimised versions.
End client provides feedback (Rounds 2–3 maximum).
Final approved files uploaded to Drive. Project closed.
Every project is tracked in ClickUp using a defined set of task statuses. Each status reflects the exact stage of a deliverable and who is responsible for the next action. The table below outlines what each status means and who owns it.
If you ever receive a delivery notification or need to submit feedback, check the current task status in ClickUp first, it will tell you exactly where the project stands and what is needed from your side.
Strategy & Content Approval
The strategy and content stage is the most important step in the project. Getting this right protects everyone's time downstream.
If you require changes to the strategy before approving, share your feedback and we will revise and re-share before proceeding. There is no limit on strategy-stage feedback, that is what this stage is for.
Revision Policy
Revisions are structured across three defined rounds. Understanding this in advance helps you brief your end client properly.
A complete revamp when requested by the client takes the project back to the strategy stage, which will result in additional time in delivering the project.
If the client approves everything in Round 2, then only minor changes will be entertained in Round 3. A complete revamp will not be permitted at that stage.
Feedback Window Policy
File Delivery & Organisation
All listing images are checked for mobile legibility before final delivery. Mobile-optimised versions are included in the final Drive folder. If any image fails the mobile size check, we resolve this internally, you will not receive files that fail mobile standards.
How We Communicate
Clear feedback saves time for everyone. When submitting revisions, please include:
Vague feedback leads to back-and-forth that eats into your revision rounds. The more specific your feedback, the faster and more accurately we can deliver.
Quick Reference: Agency Responsibilities
Here is a summary of what your team is responsible for at each stage of the project.